‘Facebook is virtual, loneliness is real’, was the message conveyed through a student group’s social issue campaign as part of RMIT Vietnam’s Professional Communication program.
With a focus on Vietnamese young adults aged between 18 to 23, the campaign named 'Log off. Live on' aimed to raise awareness about how mental depression can be caused by the overuse of Facebook.
It's designed to encourage a shift from a virtual life to a real one.
As part of the assessment item for the Advertising Professional Practice course, the student campaign was recently on display at an event in Hanoi.
During the event, members of the student group spoke with visitors about Facebook addiction and the impact it can have on a young person's social life.
Staff, students and industry visitors were able to find out more on this important social issue as well as provide feedback to the group on its work.
As part of the campaign development from concept to creative, the group designed creative materials for posters, transit advertising, website advertisements, billboards and retail store banners.
RMIT Vietnam Professional Communication Lecturer Linda Nguyen said the students have learnt how to conduct a target audience analysis, develop a creative concept plus deliver a complete communication strategy.
"It's also helped students develop skills in teamwork as well as event management through organising the showcase event," Ms Nguyen said.
"Advertising Professional Practice is a very practical course, which simulates various aspects of advertising agency work for students to get a feel for what it's like to work in the industry.
"We were really pleased to hear positive feedback from the industry guests attending the showcase."