RMIT Vietnam NewsGold Trophy Win for ‘Grab Taxi’ Campaign

Gold Trophy Win for ‘Grab Taxi’ Campaign

Friday, September 4, 2015 - 09:42
RMIT Vietnam students Le Ngoc Minh Thu and Pham Ho Quynh Anh won a trophy in the national Young Spikes advertising competition.

Two RMIT Vietnam students have shown off their digital design skills to score a trophy in the national Young Spikes advertising competition.

Second year students Le Ngoc Minh Thu (Bachelor of Design: Digital Media) and Pham Ho Quynh Anh (Bachelor of Communication: Professional Communication) entered the digital design section of the new student offshoot of the prestigious Spikes Asia competition.

They will now represent their country in Singapore at the Spikes Asia Festival in September.

Competing against 80 other Vietnamese two-person teams, the students came up with a campaign for a company called Grab Taxi within the allotted 48-hour time limit. This year is the first time a student section was run. 

Thu said the campaign tasks were to raise brand awareness and increase the download rate.

“We needed to identify the campaign issues, build the campaign and take it to the concept stage,” she said.

Thu and Anh were the only RMIT Vietnam students to enter the competition and both said their parents were surprised they won – and brought home the gold trophy.

Thu’s design lecturer, Jaime Hoe attributed Thu’s vivid imagination, organisation and the ability to take direction well to her win.

“I believe with her ability, attitude and aptitude she will excel in the field of creative industries,” she said.

Anh’s lecturer in professional communication, Dr Nguyen Thi Nhai, said she had observed her student’s intellectual growth and genuine passion for advertising: “Along with her bravery to think outside the box, these excellent qualities have paved the way for her success as a high achieving student.”

Head of Centre of Communication & Design, Professor Rick Bennett, said it was wonderful that two RMIT Vietnam students had achieved such an accolade from the advertising industry. 

To compete in Young Spikes students must be aged under 23, enrolled in a university full-time and not have been employed in the advertising industry.

They must be fluent in written and spoken English because all briefs are delivered in English and submitted work prepared and presented in English.