Five RMIT Vietnam students chose the theme of spring swallows for a Tet window display for the well-known HCMC café and shop, L’Usine.
Having seen the work of other students at the Ipa-Nima store on Dong Khoi, L’Usine invited the university to design and dress their Le Loi store.
The students, completing a visual merchandising course within the Bachelor of Fashion (Merchandise Management) degree, were Tran Bao Linh, Dang My Linh, Le Thi Ngoc Ha, Nguyen Thi Phuc Nguyen and Nguyen Tran Uyen Thao.
Lecturer Rebecca Morris said it was a good way for students to get real-life experience as visual merchandisers.
“It was an excellent opportunity for them to work with a prominent lifestyle brand which is popular with Vietnamese people and expatriates,” she said.
“Over a semester they worked as a team to manage the project, learning the necessary creative and IT skills as well as sourcing materials.
“They also had to develop the props and style mannequins using L’Usine products.
“L’Usine’s brief was Tet, with the idea of new growth and change, so the students chose the swallows, linking in with Spring. The business also decided to incorporate that theme into the shop and café.
“Customers made swallows in the café and hung them inside the store.”
The students’ work will be on show until the end of February.
The visual merchandising course is available to RMIT Vietnam students taking other degrees as a general elective.
Story: Sharon Webb