Teams from RMIT Vietnam Centre of Commerce and Management won two major prizes at the Nielsen Case Competition 2015.
A team of four members from RMIT Vietnam’s Saigon South campus took first place in the case competition organised by Nielsen Company, one of the leading market research companies in Vietnam.
The competition was a marketing case study where the teams of participants needed to apply their knowledge and skills in a short time. The evaluation was based on their overall content, presentation and structure.
The RMIT team members included RMIT Vietnam students Thai Tieu Tuyet, Nguyen Thi Hoai Thuong, Nguyen Quang Minh Chau and Ho Thi Quynh Mai.
Thai Tieu Tuyet said: “Chau and I are studying Management so we were in charge of writing. Thuong is from the Marketing program so she was able to bring out her marketing knowledge. And Chau is from the Accounting program so she worked with numbers and data base.”
With their different study backgrounds, they complemented each other to become a perfect team.
The team was required to solve the case of the MukaCake company – an important pie and sponge cake manufacturer specialising in custard cakes with their top brand, Jolie.
“They asked us to prepare a performance review for MukaCake, especially for the main brand, Jolie and provide suggestions to help them be recognised as a key brand part of the cupcake segment,” Mai said.
“We won and it was a great opportunity for us to apply skills we have been learning at RMIT Vietnam,” Mai said.
The other team from RMIT Vietnam also received the Most Impressive Team award for their creative presentation of a campaign for sanitary pads: “Conquer the fear”. Team members were all from the RMIT Vietnam Marketing program, including Be Thanh Thuy, Le Trong Nhan, Han Tu Oanh and Tran Thanh Hang.
Team leader Be Thanh Thuy said: “The judges decided this award in the last minutes of the competition because they were impressed of our creativity.”