RMIT Vietnam NewsCreativity clearly seen at RMIT showcase

Creativity clearly seen at RMIT showcase

Thursday, December 8, 2016 - 14:05

Nearly 200 creative works by RMIT Vietnam students from fashion, design & communication were exhibited at the annual RMIT Vietnam Creative Showcase.

Entitled Transparent, this year’s showcase speaks to the University’s emphasis on the most up-to-date digital technology in its programs. 

Transparent relates to the fact that a third of this year’s showcase is not physically present – they are only viewable with smart devices such as phones and tablets,” said Professor Rick Bennett, Head of RMIT Vietnam’s Centre of Communication and Design.

Professor Bennett said the showcase recognised the achievements of the Centre over the past year, and allows visitors to see clearly the students’ capabilities, skills, and expertise, as well as the richness and diversity of the Centre’s programs, courses and academic staff.

The future of fashion

Visitors to the showcase were surprised by the creative ways student work was exhibited, including the use of augmented reality (AR) software in the fashion exhibit.

Current trends in fashion were on display in the showcase.

“AR can be used by the fashion industry so clients can view a collection in an innovative way,” said Senior Educator Victoria Eskdale of visitors “trying on” clothes simply by standing in front of a camera and watching their image on screen.

Also on display were Vietnamese and international textile and fashion trends in design, styling, fabrics, logistics, retail management, and other topics.

The many dimensions of design

The showcase was an opportunity for visitors to explore innovative student design projects in conceptual design, animation, augmented reality, and digital technology.

A highlight of the design showcase was Xom Chim, a 3D-printed set of figurines representing a class of people living in the alleys of Vietnam.

The Xom Chim project won the Head of Centre Award for Design.

“The group work shows local social issues through a humorous lens,” said Pham Hong Nhat, whose group won the Head of Department Award for Design for the project.

“Through this project, we hope that the audience will have a good laugh, and afterwards look back and understand more deeply about what is going on in our community.”

Communication for the community

Another Head of Department Award winner was Anti-Toughlove, a professional communication campaign with a community-minded message.

Anti-Toughlove by Professional Communication students had a community-minded message.

“The message of the campaign is that parents should stop using physical punishment to educate their children,” said Tran Le Phuong Thao, one of the members of the award-winning group.

“The work incorporated not only knowledge in communication but also photography, graphic design, as well as soft skills such as presentation, team building and organisation.”

The Transparent showcase was held at both Saigon South and Hanoi City campuses.

Story: Thuy Le