RMIT Vietnam NewsCommunication campaigns bring RMIT students together

Communication campaigns bring RMIT students together

Friday, September 26, 2014 - 16:36
Cross-cultural collaboration between Australian and Vietnamese students encouraged industry engagement and cultural awareness.
Students and staff on campus at Saigon South contributed to a live collaborative artwork which involved four canvases representing each of the four exchange destinations.
RMIT students promote student exchange programs

RMIT students from Vietnam and Melbourne have collaborated on communication campaigns through an innovative cross-campus elective.

Students from Vietnam's Professional Communication program recently worked with Media and Communication students from Australia, as part of the Australian group's two-week study tour to Vietnam.

The study tour is through the Interdisciplinary Communication Project (ICP) - a 12-week transnational collaboration.

The elective, involving students from RMIT Vietnam's Saigon South and RMIT's City campuses, encouraged intercultural awareness and industry engagement through the design and execution of communication campaigns.

Working across campuses, students and lecturers used a wide range of Information Communication Technologies (ICT) in the planning and execution of their campaigns, including video conferencing, Google applications and social media.

The students devised a series of campaigns that sought to increase global mobility by promoting exchange programs to students in Melbourne and Vietnam.

Emerald Cowell, a final year student in the Professional Communication program and currently on exchange in Vietnam, worked with her team on a campaign to promote study exchange opportunities in Netherlands, UK, USA and Canada.

"Our campaign included a special event where we invited students and staff on campus at Saigon South to contribute to a live collaborative artwork which involved four canvases representing each of the four exchange destinations," Emerald said.

"We wanted to bring something to our event which had never been done before at RMIT Vietnam.

"It was a huge success in getting people involved and we were all really pleased with the creative result."

The event also included a fun paper plane contest, symbolising the departure to an exchange experience.

Landon Carnie, professional communication lecturer at RMIT Vietnam and coordinator of the elective, said projects like the ICP sought to create industry-ready graduates who learned the skills to effectively work with industry professionals in diverse settings outside familiar milieus.

"It was a great opportunity for Vietnamese students to share their country's rich culture and lifestyle as well as build relationships with students from Australia; whereas the Australian students were able to experience academic study similar to what they receive in Melbourne but with a dose of adventure and culture," Mr Carnie said.

Rachel Wilson, media lecturer at RMIT's School of Media and Communication, said the project helped the students learn about cultural differences and how these could impact on the specific tactics required in different markets.

"The project required the students to work in tangent with real life clients to come up with solutions to carry out their organisational goals in an intercultural context," Ms Wilson said.

The ICP elective is part of the Centre of Communication and Design at RMIT Vietnam and RMIT's School of Media and Communication.