RMIT Vietnam NewsUp to the challenge

Up to the challenge

Saturday, November 22, 2014 - 16:30
Team RMIT 1 received the award of the 2014 Nielsen Case Competition together: (from left) Bui Diu Huong, Tran Vu Quynh Nhu, Dang Phan Nhu Quynh and Bo Ky Nam

A team of four RMIT Vietnam students won the highest prize, worth 10 million VND and internship opportunities at Nielsen Vietnam in the 2014 Nielsen Case Competition held in October.

A team from RMIT Vietnam has triumphed against 20 teams from 11 universities in Ho Chi Minh City to take first prize in the 2014 Nielsen Case Competition after solving a problem related to a well-known big sponge cake brand.

The winning RMIT Team 1 included Bui Diu Huong, Dang Phan Nhu Quynh, Tran Vu Quynh Nhu and Bo Ky Nam.

This is the fourth time RMIT Vietnam team has won the highest prize in this annual competition.

Marketing student Nam Bo said the team, along with their competitors, had to pass two rounds with strictly limited preparation time.

"Time was one of the most tremendous pressures to the whole team," Nam said.

"In the first round, the team only had 20 hours to prepare, while the preparation time was shortened to 18 hours in the final round.

"Besides, the team had to apply everything they had learnt about researching, analysing, and interpreting information to thoroughly understand the question due to the extensive use of confusing technical language."

Agreeing with Nam, Marketing student Quynh Nhu emphasised: "During the competition, the team was under great time pressure."

"This is the real pressure we will have to face in our future jobs."

As required by the competition organiser, each team had to delegate one main presenter; however all members of team RMIT 1 chose to present their ideas together.

Commerce student Diu Huong says: "This was how we showed the team spirit, a factor that may have contributed to the team success in the final round."

The team agreed that facing and overcoming time pressure as well as the pressure to make a difference are essential experiences for their future jobs.

The Nielsen Case Competition has been organised each year since 2010 by Nielsen, a leading international market research and media agency.

This year the competition attracted the most participants with 20 teams from 11 universities in Ho Chi Minh City and 12 teams from six universities in Hanoi.

The competition not only gives young talented students chances to increase their knowledge and sharpen their skills but also creates a challenging but interesting opportunity to work in a real environment.