RMIT Vietnam NewsRMIT Vietnam launches new undergraduate programs

RMIT Vietnam launches new undergraduate programs

Wednesday, September 6, 2017 - 10:08

RMIT University Vietnam has launched three new programs: Bachelor of Digital Marketing, Bachelor of Design Studies, and Bachelor of Languages, at its campuses in Ho Chi Minh City and Hanoi.

RMIT Vietnam President Professor Gael McDonald said the new programs were designed to respond to the market’s urgent needs for specific skills in evolving fields.

“Industry is telling us they need human resources in areas such as digital-based marketing, application design, as well as language proficiency and cultural insight,” Professor McDonald said.

“Industry is also telling us they value graduates who enter the workforce with soft skills.”

The three-year programs have an English requirement of IELTS 6.5 or equivalent, and will be accepting enrolment for Semester 3 in October this year.

Three new undergraduate programs were launched at an event at Hanoi City campus.

RMIT Vietnam’s new Bachelor of Digital Marketing not only equips students in traditional marketing competencies such as market research and brand management, but also develops digital-based marketing skills needed in today’s changing business environment, skills like maximising digital channels, mobile marketing, and keeping abreast of new digital marketing trends.

Students collaborate on a project in a design lab.

Meanwhile, designers in Vietnam need to be able to adapt to changes in the business and social environment. They also need professional skills and confidence in order to collaborate and create the most effective design products.

The Bachelor of Design Studies is intended to contribute to the acquisition of these skills, particularly for the consumer goods industry. Thanks to the flexible nature of the program, students are able to choose one or two specialisations, including graphics and visual communication, illustration and imaging, environment and interiors, fashion, and mixed reality.

Students who study a Bachelor of Languages degree will take advantage of the English-speaking environment at RMIT Vietnam. Depending on the majors they choose, students will be equipped with advanced translating and interpreting skills, accompanied by vocabulary and understanding of specific subject areas, or will be taught a new language (currently Japanese) in addition to English.

A lecture at RMIT Vietnam.

For more information about the new programs, students can contact Student Recruitment at (+84) 28 3776 1369 (HCMC) or (+84) 24 3726 1460 (Hanoi) or email

Story: Hoang Ha