JOHAN & JOHAN CO., LTD. (VIETNAM)
The Marketing Manager will be responsible for developing,
implementing and executing strategic marketing plans and
assisting the company in the development and implementation of
its sales and business development plans.
Propose and develop marketing and branding objectives,
strategic plans and tactics to improve brand awareness and drive
qualified traffic to marketing channels. Co-work with global
marketing team of the brand in order to align the local marketing
plan with global one and ensure the consistency of brand
Deploy successful marketing campaigns and own their
implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition
channels – content creation, content curation, pay per click
campaigns, event management, publicity, social media, lead
generation campaigns, copywriting, performance analysis, and much
Build content strategy and produce valuable and engaging
content for brand social media channels (including but not
limited to Facebook, Instagram, YouTube, Google Adword) that
attracts and converts our target groups.
Oversee the creation and delivery of marketing materials,
including online and offline images, flyers, product catalogues,
print ads, publications and other marketing materials (sources
are provided by BabyBjorn in Sweden and supported by J&J
Build strategic relationships and partnerships with key
industry players, media agencies and vendors.
Gather and analyze customer insights, competitors’
marketing campaigns. Analyze market trends and recommend changes
to marketing and business development strategies based on
analysis and feedback.
Be in charge of marketing budget and allocate/invest funds
Build and analyze KPIs to measure and report performance of
marketing campaigns monthly, quarterly, yearly. Gain insights and
assess against goals.
Collaborate with sales and fulfillment teams to develop
strategic partnership activities and implement the execution
framework and strategic plan on identified opportunities.