Program structure

This program comprises six semesters over two years (three semesters per year), with four courses undertaken each semester. It is equivalent to a three year undergraduate degree offered by RMIT University in Australia. The program includes the following courses (subject to change):

Introduction to Advertising

Introduction to Public Relations

Visual Language

Public Relations Writing for the Media

Practice and Theory of Creativity

Strategic Public Relations Planning

Theories of Communication and Persuasion

Complementary Skills for Communicators

Specialist Public Relations

Understanding Advertising Media

Communication Research and Evaluation

Client Management

Internship

You will also study a series of further courses which will broaden your understanding of general issues involving business, media and culture in the Asian region.

In addition, you will have the opportunity to gain practical working experience in industry in the fields of advertising, public relations or a related field.

Selected course descriptions